Take control of your strength, health and fitness.

Owner of No Limits Fitness | Professional Natural Bodybuilder | OCB Show Promoter, head judge & Emcee

Welcome to NLF coaching, my name is Will Carter and I'm a 33-year-old husband, father of three, and the owner of No Limits Fitness gym in Monroe, NC. I’m a professional natural bodybuilder in the OCB (Organization of Competitive Bodybuilders), as well as the promoter of the OCB Queen City Showdown and the OCB Great Britain. As well as promoting, I also headjuge, emcee and help out with events as much as possible.

I’m extremely passionate and driven to help natural bodybuilders bring their best to the stage, but also to help regular people get in the best shape of their life and take control of their strength, health and fitness.

Client Success

Our Clients

At No Limits Coaching, we know that real transformation begins the moment you decide there are no boundaries to what you can achieve. Born from a shared passion for evidence-driven strength training and stage-ready conditioning, our founders set out to bridge the gap between hardcore competition prep and balanced, sustainable living.

From day one, every program is built around you, your schedule, your goals and your lifestyle. Whether you’re logging workouts through TrainHeroic, sharing form-check videos for expert feedback, or refining your peak-week conditioning, our adaptive coaching framework evolves as you progress. Nutrition plans, delivered as needed and one-on-one guidance, ensure you’re fueled for growth both in and out of the gym.

Driven by a belief that limits exist only to be surpassed, No Limits Coaching empowers you with the tools, support and flexibility to own your journey; whether you’re chasing your next competition or simply striving for a stronger, healthier life.

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Journeys of Strength and Confidence